REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing | Pulse | Industry Insights | All MKC Content | ANA

REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.