Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media
Executive Summary
The event was designed to build on the ANA's publication of the Programmatic Media Supply Chain Transparency Study. The ANA is committed to educating and empowering its members to best maximize their programmatic investments and to actively support diverse-owned media suppliers. This event is a great way to educate marketers committed to optimizing their programmatic investment on what makes your company unique.
- The event kicked off with an overview of the DEI Programmatic Taskforce, a joint workstream from the ANA and 4A's, to support diverse owned investment through programmatic channels. Hosted by Jason Trubowitz, SVP ANA Media and Measurement, and Kevin Freemore, SVP Media, Tech & Data, 4A's.
- Eight companies presented virtually for 10 minutes each.
- Speakers provided a recap of the top recommendations from the Programmatic Media Supply Chain Transparency Study.
Download the presenter contact sheet to connect with these diverse suppliers.
Featured companies:
- Colossus SSP®
- Digo Hispanic Media
- Group Black
- Hero Media
- MediaVine
- MyCode
- Raptive
- Reset Digital
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