Sponsorship & Experiential Marketing

Networking Breakfast (9:00am-9:45am CST)

Opening Remarks (9:45am - 9:50am)
Tori Carr, Director of the Sponsorship & Experiential Committee, ANA

Introductions (9:50am - 10:00am)

Session I. Dunkin' at Twitchon (10:00am - 10:35am)
Launching a new product in a crowded category is anything but easy. Prior to the national launch of their new drink – Sparkd’ Energy – Dunkin’ made a splash at TwitchCon, the preeminent convention for gamers and livestreamers. Learn how Dunkin’ showed up in an authentic way that resonated with the gaming community, while building brand love and hype for Sparkd’ Energy.

Speakers:
Katie Walsh, VP Account Director, Arc Worldwide
Kristy Rybarski, VP Creative Director, Arc Worldwide

Session II. Cap'n Crunch 60th (10:35am - 11:10am)
When older generations try to boost their appeal to younger generations….things can get pretty cringe.
Or is it skippety? Anyway…what do you do when you’re 60 and need to better connect with Gen Z and Alpha?
Well, if you’re Cap’n Crunch, you throw yourself a birthday party at Coachella.

One that only Cap’n Crunch could deliver. One that extended well beyond the event itself, resulting in over 11.1 BILLION impressions, over 800 media features, and an unheard of 16.8% lift in sales.

Speakers:
Lani Chevlin, Senior Account Director, D3(Pepsico)
Skip Tramontana, Creative Director, Pepsico
Hillary Miller, SVP Group Account Director, Motive
Matt Proctor, VP Creative Director, Motive

Break (11:10am - 11:25am)

Session III. Verizon Access Launch (11:25am - 12:00pm)
Verizon recently relaunched our rewards program, My Access, a premium access program, with incredible pre-sales, free giveaways, and highly sought-after events – no strings attached, simply for being a Verizon customer. Verizon's partnerships portfolio has a significant role in providing this benefit to customers. I'll hit on the launch this past month and how we showed up at NHL Stadium Series as an example of how Verizon will show up going forward.

Speaker: Kathleen O'Connell Ward, Marketing Manager, Verizon

Session IV. Intersection of Innovation and Culture - ANTA Case Study (12:00pm - 12:35pm)
For its approach to the ANTA Sports campaign, our Creative team drew inspiration from NBA star Kyrie Irving, “the Enlightened Warrior” himself. They intertwined his personal journey, his mother's spiritual presence, and his father's patient guidance into a vivid, animated, and AI-influenced narrative.

Speaker: Tuwisha “Wish” Rogers, SVP Business Development, Burrell Communications Group

Closing Remarks (12:35pm -12:45pm) 

Lunch & Networking (12:45pm-1:45pm)

*Exciting Experiential Guided Tour through PepsiCo Offices (2:00 - 2:30pm)

Schedule subject to change

SPEAKER BIOS


Lani Chevlin, Senior Account Director, D3(Pepsico)

Skip Tramontana, Creative Director, Pepsico


Hillary Miller, SVP Group Account Director, Motive


Matt Proctor, VP Creative Director, Motive


Katie Walsh, VP Account Director, Arc Worldwide
Katie Walsh is a VP, Account Director at Arc Worldwide leading the Inspire Brands business. In the past 10 years she has spearheaded shopper and retail programs for large brands such as MolsonCoors, Samsung and Comcast. Her marketing experience includes event management, content marketing and CRM. Katie has degrees in newspaper journalism and political science from Syracuse University, and a master’s in integrated marketing communications from Roosevelt University.


Kristy Rybarski, VP Creative Director, Arc Worldwide
Kristy Rybarski is a VP Creative Director at Arc Worldwide leading the Inspire Brands business. She has been working in the creative field for 20+ years and has had the pleasure of managing creative on iconic brands like Dunkin’, Comcast, McDonald’s, RMHC, Samsung, Walmart, MillerCoors and United. She is a conceptually-focused creative with experience in brand-building with emphasis in digital content, dynamic menu design, packaging, print, retail activations and experiential marketing.

Kathleen O'Connell Ward, Marketing Manager, Verizon
Katie O'Connell Ward leads the Sponsorship Operations group for the CMO Strategic Sponsorships and Partnerships team. Her team is responsible for strategic planning, Sponsorship measurement, financial operations, and governance.

Prior to joining the Operations team, Katie supported NFL team & local partnerships in the Sponsorships/Partnerships organization and local partnerships. A 14-year veteran at Verizon, Katie began her Verizon career in retail, as part of the Retail Leadership Development Program (RLDP). After 4 years in retail, including 2+ years retail leadership, she transitioned into marketing supporting customer and employee experience. She has since held various marketing roles across the Field and CMO teams including local activation, segments and internal events.

Throughout her career, Katie has worked on a variety of special projects and earned a Verizon Lean Six Sigma Green Belt certification. Outside of Verizon, Katie enjoys spending time with her family and friends, including her husband, 2 daughters and dog. She also loves baking and cheering for her Chicago sports teams.

Tuwisha “Wish” Rogers, SVP Business Development, Burrell Communications Group
Tuwisha Rogers is the founder and principal of Wish Factor, a strategic partnership and
purpose-driven marketing consulting firm that leverages groundbreaking strategy and
integrated approach, including custom content, partnership development, and planning.
She recently served as the Vice President of Brand and Partnerships for the National
Museum of African-American Music (NMAAM). In her role, Rogers led all marketing and
branding initiatives for the museum, which included overseeing the fostering and
continued development of the NMAAM community, and corporate and entertainment
relationships domestically and globally. She partnered with Fortune 500 brands such as
Apple, Amazon, Nissan, Hallmark Mahogany, TMobile, AARP, and RIAA, to name a few.
In addition, she successfully opened and launched the museum and curated nearly 3 million
dollars in strategic partnerships while garnering over 2.8 billion media impressions within
the first year and a half.
Before success at the museum, she also spearheaded and led Strategic Partnerships at
Urban One. She oversaw a dedicated team responsible for over $70 million in media
revenue and partnership management with brands such as Walmart, AT&T, and
Prudential. In addition, she was an executive producer on several award-winning
campaigns. Her other experiences included working with global leaders such as Martin
Luther King III at Realizing the Dream and thought leaders such as Randal Pinkett, Season
4 Apprentice Winner leading his business affairs and partnerships. In addition, collaborated
with industry giants and notables: Steve Stoute, ESSENCE communications,BET networks,
Eric Roberson, Quincy Productions, NOBEL Women, Bobby Brown, andmany more.
In addition to her career in marketing, Rogers also served as a professor for the Women
Entertainment Empowerment Network(WEEN) Academy, instructing women of color to spark
change in the entertainment industry. In addition, she participated in prominentprograms such
as Leadership Newark and MLT. She is also an active community member serving in
the City of Plainfield Budget Committee and Rotary Club of Nashville, Leadership Music,
Delta Sigma Theta Sorority Inc, Board Member of Memphis Music Initiative, and 
ACM Diversity Task Force. She holds a Bachelor of Science degree in marketing from 
William Paterson University, a Master of Public Administration degree in urban studies 
from Kean University, and a New Jersey teaching certification. Her career and community 
activities have been noted as an honoree and recipient of the 2022 Nashville Business Journal
Women of Influence, 2016,2017, and 2018 Telly Awards and 2013 The Network
Journal Forty Under 40, and more.