Thursday, July 11, 2024
|
11:00am - 11:05am
|
WELCOME REMARKS
-
Greg Wright
-
Senior Vice President, Brand & Media
ANA
|
|
11:05am - 11:36am
|
BEYOND BANKING: CREATING UNEXPECTEDLY HUMAN EXPERIENCES FOR THE LGBTQ2+ COMMUNITY WITH TD BANK
For decades, TD Bank has been ahead of the curve in how they market to and support their LGBTQ2+ customers, colleagues, and communities. TD was the first financial institution in the U.S. to create a department dedicated to removing banking barriers for the LGBTQ2+ business community and connecting business owners to resources and financial education that will help them grow and thrive…and that's just one example. Jennie Platt, Chief Marketing Officer, America's Most Convenient Bank® will walk through TD's upcoming Pride campaign, specifically focused on the Bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community. Then, Steve Garibell, Vice President, Community Business Development, will share how the Bank goes above and beyond the call of duty to support the community all-year round.
-
Jennie Platt
-
Chief Marketing Officer
TD Bank
Steven Garibell
VP, Community Business Development
TD Bank
View Event Recap and Related Materials
|
|
11:36am - 12:03pm
|
SMIRNOFF’S GUIDE TO GENUINE AND ENDURING LGBTQ+ MARKETING
Since 1864, Smirnoff has been a brand for everyone and a true champion of D&I. Through authentic and unwavering through-the-line allyship, the world’s number one vodka brand has long stood for inclusivity and is widely recognized as a leading supporter of the LGBTQI+ community. In this presentation, Stephanie Jacoby, Senior Vice President of Smirnoff, will discuss the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before. Stephanie will delve into Smirnoff’s latest inclusivity-first campaign, We Do We, and highlight key market activations that have shone a light on LGBTQI+ causes and provided more meaningful outputs than simply hitting a brand’s marketing objectives.
-
Stephanie Shields Jacoby
-
Senior Vice President
Smirnoff Global at Diageo
View Event Recap and Related Materials
|
|
12:03pm - 12:46pm
|
BEYOND PHILANTHROPY: CELEBRATING QUEER JOY THROUGH MEANINGFUL PARTNERSHIPS
At TOMS, giving back isn't just a gesture—it's a commitment woven into the fabric of our brand. We proudly dedicate ⅓ of our profits for good - including forming deep partnerships with community organizations like Brave Trails to uplift and empower LGBTQ+ youth. In this session, we'll explore the magic, partnership, and trust that fueled the creation of our recent video produced for us by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails. Join us as we uncover the power of storytelling, partnership, and shared purpose in driving meaningful change and fostering a future where everyone can thrive.
-
Becky Kent
-
Vice President of Impact
TOMS
Jake Young
Communications Director
Brave Trails
View Video
|
|
12:46pm - 1:12pm
|
GAY IS OK EVERYDAY: HOW LUSH SUPPORTS QUEER RIGHTS
As a response to the alarming 'Don't Say Gay' law coming into effect in Florida, you may have heard of the gold, sparkly “#Gay is OK” soap made by Lush that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community - but it is only one example of Lush’s advocacy as it has continued to campaign with the queer community for over decade. North American Advocacy & Activism Manager, Carleen Pickard, will discuss Lush's unique campaigning style, and why bold statements and actions by marketers are needed now.
-
Carleen Pickard
-
Advocacy & Activism Manager
Lush Fresh Handmade Cosmetics, North America
View Event Recap and Related Materials
|
|
1:12pm - 1:47pm
|
TOUCHDOWN FOR EQUALITY: THE NFL’S LGBTQ+ VISIBILITY PLAYBOOK
Join us as the NFL shines a light on how sports have embraced their LGBTQIA+ fan base through the principles of diversity, equity, and inclusion (DEI). This discussion will highlight the NFL's proactive endeavors in promoting DEI values, while also exploring the profound impact of authentic and purpose-driven decision-making in nurturing inclusivity within the LGBTQIA+ community. Embark on a dialogue with the NFL as they delve into the importance of creating inclusive and fair spaces for LGBTQIA+ and other marginalized communities within the domain of sports and sports fandom.
-
Javier Farfan
-
NFL Cultural Strategist
NFL
Ryan Mitchell
Culture Commentator and Special Consultant in Entertainment Media
View Event Recap and Related Materials
|
|
1:47pm - 1:50pm
|
CLOSING REMARKS
-
Greg Wright
-
Senior Vice President, Brand & Media
ANA
|
|