Email Excellence Center Committee Meeting: AI in Email and Marketing Automation (In-Person Only)

The next generation of artificial intelligence is here, already creating profound digital and email marketing shifts. Ultimately, it will affect all businesses and change the way we work. AI is enabling marketers to focus more on areas that require human judgment and imagination - like developing strategy, evaluating creative, and deriving valuable insights – and less on tasks that machine learning, software, and analytics engines can handle for us or better than us. Yet it’s still the Wild West when it comes to applying AI to marketing, what’s ethical (or not), and how AI can tip the scales to our benefit.

Join us at the waterfront Hana Haus in beautiful Newport Beach for the ANA EEC In-Person Summer Committee Meeting focused exclusively on AI in Email and Marketing Automation. Our gathering will be a mini-Master Class on Artificial Intelligence, covering the terminologies and technologies you need to know to get started with AI at your organization. We’ll highlight the transformative innovation of AI, and how to set up and build a pilot to drive results and opportunities to deliver cost savings and revenue back to your business.

Key Takeaways:

• Learn the A to Z on using AI in your channel marketing
• See companies that are using AI today to deliver great results for their marketing programs
• Hear from a panel of experts on where to get started with AI
• Network with other marketing professionals under the SoCal sun!

This event is in-person only and no virtual option is available.

Agenda:

• Check-In, Networking Lunch (12:30 – 1:30 pm)

• Opening Remarks (1:30 – 1:45 pm)
  Debbie Schildkraut, VP Business Marketing, ANA & Scott Cohen, CEO Inbox Army

• First Speaker Session (1:45 – 2:15 pm)
  AI For Email Primer: Everything You Need to Know
  Kartik Poduval VP, Analytics Merkle
  

  Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? We’ll cover the gamut in this brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability. Get current and up-level your AI acumen.

• Second Speaker Session (2:15- 2:45 pm)
  The Art of the Possible: AI for Email Creative
  Andrew LeClair, Director of Product Marketing, Movable Ink
  

  The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. See the (r)evolution in action and hear from those on the front lines.
  

• Third Speaker Session (2:45 - 3:15 pm)

• Interactive Roundtables (3:30 – 4:15 pm)

• AI for Ideation & Program or Channel Strategy

• AI for Copy, Content & Creative Generation

• The Ethics of AI

• How AI-powered Data is transforming marketing

• Panel Discussion: How AI is Changing the Email Game - Leveraging it for Wins (4:15 – 4:50 pm)
  

  Join us for a dynamic panel discussion on how AI is changing the email marketing game and empowering marketers to win. Discover how AI-driven tools and applications are revolutionizing email marketing strategies, making campaigns more efficient and impactful, and even affecting staffing, compliance and company policy. Our expert panelists will share insights on leveraging AI for benefit while also exploring potential downsides, and discussing how to avoid pitfalls . Don't miss this opportunity to learn from industry leaders and stay ahead in the ever-evolving digital marketing landscape.
  

  Moderator: Ryan Phelan, CEO, RPE Origin
  
  Panelists:
  Scott Cohen, InboxArmy
  Speaker TDA, Curacao (https://icuracao.com/)
  Jason Fordham, Zeta Interactive
  Jennifer Hoth, Dunhumby

• Lightning Round Wrap-Up & Closing Remarks (4:50– 5:00 pm)

• Waterfront Networking Happy Hour (5:00 – 6:00 pm)

The agenda is subject to change.

Confirmed Speakers:

Scott Cohen 
Chief Executive Officer, InboxArmy

Andrew LeClair 
Director, Product Marketing, Movable Ink

Kartik Poduval 
Vice President of Analytics, Merkle

Co-Chairs:

Kelly Haggard 
VP, Channel Optimization and Innovation, Synchrony

Karen Talavera 
Founder & Principal, Synchronicity Marketing

Jose Cebrian 
EVP, Vertical Lead, Merkle

Moderator:

Ryan Phelan 
CEO, RPE Origin