ZIPLOC — Real Superheroes | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

ZIPLOC — Real Superheroes

How could Ziploc® strengthen its association with schools outside of its traditional back-to-school timeframe? During the launch of their Marvel Avengers bags/containers, Ziploc® diverted attention and investment to a different kind of superhero: teachers.