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Search returned: 45 document(s).

  • Is the Agency Model Broken?

    POVs   September 4, 2024  

    Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.

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  • How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget

    Budgeting Brilliance   August 7, 2024  

    When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.

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  • Driving Ballet Ticket Sales with Innovative Creative

    Event Recaps   July 18, 2024  

    Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.

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  • Driving Ballet Ticket Sales with Innovative Creative

    Conference Session Videos   July 18, 2024  

    In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.

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  • The Art of the Possible: AI for Email Creative

    Event Recaps   July 16, 2024  

    The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

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  • Up Next: Empowering Gen Z to Thrive in the Modern Workforce

    B2 Awards   July 14, 2024  

    Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

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  • AllazoHealth Refreshes its Brand

    B2 Awards   July 13, 2024  

    AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.

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  • Going Green to Honor the Arthritis Foundation

    B2 Awards   July 13, 2024  

    The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.

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  • Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data

    B2 Awards   July 7, 2024  

    NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.

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  • The Humans of B2B

    B2 Awards   July 6, 2024  

    By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.

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  • The Importance of In-Game Advertising

    B2 Awards   July 6, 2024  

    With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.

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  • The Weather Company Makes a Splash at Cannes Lions

    B2 Awards   June 30, 2024  

    The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.

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  • Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry

    B2 Awards   June 30, 2024  

    Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.

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  • Azure Creates Four Distinct Homepages to Meet Consumer Needs

    B2 Awards   June 29, 2024  

    Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.

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  • Podcasting for Powerful B2B Connections

    B2 Awards   June 25, 2024  

    Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.

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  • Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos

    In-House Excellence Awards   May 27, 2024  

    Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.

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  • MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash

    In-House Excellence Awards   May 27, 2024  

    MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.

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  • How This Food Brand Leveraged Gaming

    In-House Excellence Awards   May 18, 2024  

    Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.

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  • The 7-Eleven X Pac-Man Collaboration

    In-House Excellence Awards   May 16, 2024  

    7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.

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  • Pedro Pascal and the Merge Mansion

    REGGIE Awards   April 28, 2024  

    Metacore wanted to create a branded experience that evolved the game lore and built excitement for the new content among existing players while attracting new fans.

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