Search Results for All Content (access may be restricted)
Search returned: 54 document(s).
-
This Is How You Use AI to Develop Datasets that Empower Better Customer Personalization
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts about how AI can be used to create more empowering datasets for marketers.
view -
If You’re Not Using AI to Thoughtfully Address Customer Needs, Don’t Bother
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts on how AI must be used to hear the customer and thoughtfully respond to their wants and needs.
view -
What Exactly Are Marketers Using AI For? David Edelman Surveyed Them to Find Out
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared some insights he gleaned from a survey of marketers on how exactly they’re using AI.
view -
What We Can Learn About Personalization from Netflix
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, discussed how brands like Netflix and Uber provide a valuable lesson for marketers on how to approach their own personalization efforts.
view -
Activating Ambassadors to Fuel Brand Love in the Toy Industry
Event Recaps January 15, 2025Toy company Basic Fun! was relaunching its Littlest Pet Shop line of bobblehead animal figures. To market the toys, the brand undertook an online brand ambassador program, which it described at a January 2025 meeting of ANA’s Digital and Social Committee.
view -
McDonald’s Elevates Classic Menu Items with Limited Edition Sauces
Multicultural Excellence Awards January 6, 2025McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.
view -
How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural Excellence Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
view -
Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2025ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
view -
Five Tips for Brand Builders
Training Takeaways January 2, 2025The ANA offers five tips for building a brand and a brand experience drawn from its on-demand training course, “The Art and Science of Brand Building.”
view -
Conference Budget Template
Tools January 1, 2025Use this template to keep track of your conference costs.
view -
SMS Marketing: Blending Content, Engagement, and Revenue
Event Recaps December 5, 2024The Carolina Hurricanes Hockey Club shared how its two man team leverages its SMS program to engage fans with informative, valuable, and entertaining content and one-to-one interactions.
view -
The New Age of Influence: eos’ Creator-Fueled Marketing
Event Recaps November 6, 2024eos shared how it harnesses the power of creator marketing to redefine beauty and personal care advertising.
view -
Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
view -
How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget
Budgeting Brilliance August 7, 2024When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.
view -
Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
view -
Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
view -
The Art of the Possible: AI for Email Creative
Event Recaps July 16, 2024The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.
view -
Up Next: Empowering Gen Z to Thrive in the Modern Workforce
B2 Awards July 14, 2024Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
view -
AllazoHealth Refreshes its Brand
B2 Awards July 13, 2024AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.
view -
Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
view