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Search returned: 45 document(s).
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Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
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How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget
Budgeting Brilliance August 7, 2024When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.
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Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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The Art of the Possible: AI for Email Creative
Event Recaps July 16, 2024The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.
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Up Next: Empowering Gen Z to Thrive in the Modern Workforce
B2 Awards July 14, 2024Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
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AllazoHealth Refreshes its Brand
B2 Awards July 13, 2024AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.
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Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
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Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data
B2 Awards July 7, 2024NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.
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The Humans of B2B
B2 Awards July 6, 2024By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.
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The Importance of In-Game Advertising
B2 Awards July 6, 2024With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.
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The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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Azure Creates Four Distinct Homepages to Meet Consumer Needs
B2 Awards June 29, 2024Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.
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Podcasting for Powerful B2B Connections
B2 Awards June 25, 2024Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash
In-House Excellence Awards May 27, 2024MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.
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How This Food Brand Leveraged Gaming
In-House Excellence Awards May 18, 2024Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Pedro Pascal and the Merge Mansion
REGGIE Awards April 28, 2024Metacore wanted to create a branded experience that evolved the game lore and built excitement for the new content among existing players while attracting new fans.
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