Playbooks & Tools
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Event Marketing Plan Framework
Tools January 1, 2025Use this event marketing framework to define the activities required to successfully create, plan, and execute an event marketing plan.
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Event Marketing Plan Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.
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Event Marketing Strategy Scorecard
Tools January 1, 2025Use this tool to briefly outline your event marketing strategy.
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Event Marketing Training Course
Tools January 1, 2025This course has 6 video modules that will help you develop and execute an event marketing plan that meets your marketing objectives.
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Event Planning Checklist
Tools January 1, 2025A checklist to help organize event planning activities before, during, and after the event.
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Events Database 2025
Tools January 1, 2025A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.
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Events Manager Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Examine Buy In with Stakeholder Analysis
Tools January 1, 2025A guide to help you identify and understand the key stakeholders involved in decision-making for your next project.
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Executing an Event Marketing Plan
Tools January 1, 2025Read this guide to learn how to successfully execute an event marketing plan.
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Expense Reporting Tool
Tools January 1, 2025We created the Expense Reporting Tool to help you keep track and record monthly expenses.
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Experiment Planning Workbook
Tools January 1, 2025Use this Experiment Planning Workbook to analyze each experiment you are considering based on Probability (chances the experiment will be successful), Impact (how will it affect your key metrics, and Feasibility (ease and low cost to attempt).
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Exploratory Research Plan
Tools January 1, 2025A template to help you create a plan for your upcoming exploratory research initiative.
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Extranet Development Checklist
Tools January 1, 2025A checklist to help you plan and develop your extranet.
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Facebook Page Checklist
Tools January 1, 2025A Microsoft Excel checklist to ensure the success of your Facebook Page.
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Facilitating Insightful Focus Groups
Tools January 1, 2025This guide provides practical advice for conducting insightful focus group sessions.
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Facilitator Evaluation Template
Tools January 1, 2025A tool to help you evaluate a focus group facilitator.
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Feasibility Study Template
Tools January 1, 2025A template to help you conduct an objective and rational analysis of the strengths and weaknesses of a proposed project.
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Feature Advantage Benefit Tool
Tools January 1, 2025A template to create a matrix of product features, advantages, and benefits.
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Financial Resource Request Form
Tools January 1, 2025A form that allows staff to explain and justify why they would like to spend money.
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Finding ROI with Online Ad Campaigns
Tools January 1, 2025A guide to help you analyze the return on investment (ROI) for online advertising campaigns.
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