Playbooks & Tools
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Lead Generation Metrics Dashboard
Tools January 15, 2024Use this tool to define, track, and report on your key lead generation metrics.
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Lead Generation Objectives Scorecard
Tools January 15, 2024A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.
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Lessons Learned Template
Tools January 15, 2024Use this template to keep track of lessons learned.
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Market Segmentation and Analysis Tool
Tools January 15, 2024A tool to help you select the markets that represent the best opportunity for your organization.
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Marketing Automation Consulting RFP
Tools January 15, 2024A template to write an RFP for marketing automation consulting services.
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Marketing Automation System RFP
Tools January 15, 2024A template to write an RFP for marketing automation software.
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Marketing Automation Vendor Evaluation
Tools January 15, 2024Use this matrix to compare marketing automation vendor solutions based on your requirements.
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Marketing Automation Vendor Matrix
Tools January 15, 2024Use this matrix to obtain info about key marketing automation vendors.
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Media Specialist Job Description
Tools January 15, 2024A template to quickly document the role and responsibilities for this position.
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Meeting Agenda Template
Tools January 15, 2024A template to organize meeting topics, timelines, and speakers.
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Meeting Minutes Template
Tools January 15, 2024A template to document meeting discussions and action items.
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Mobile Application Type Assessment Tool
Tools January 15, 2024Use this tool to decide which type of mobile application your organization should focus on developing.
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Mobile Device Policy Template
Tools January 15, 2024A policy for acceptable use of mobile devices by employees and contractors.
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Mobile Marketing Business Case
Tools January 15, 2024A template to build a business case for an investment in a mobile marketing program.
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Mobile Marketing Competitive Tracking Tool
Tools January 15, 2024A template to identify and track the mobile marketing channels that your competitors are using.
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Mobile Marketing Manager Job Description
Tools January 15, 2024A template to quickly document the role and responsibilities for this position.
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Mobile Marketing Project Charter
Tools January 15, 2024A charter to document project scope, decision rights, and executive sponsorship.
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Mobile Marketing RFP Template
Tools January 15, 2024A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.
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Mobile Marketing Risk Assessment
Tools January 15, 2024A template to document mobile marketing risks and develop risk mitigation plans.
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Objection Response Tool
Tools January 15, 2024Use this to craft solid arguments to handle common objections.
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