Playbooks & Tools
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Shopper Marketing Vendors Matrix
Tools January 18, 2024Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.
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Terms of Use Template
Tools January 18, 2024A policy template to draft the terms & conditions that govern your corporate website.
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Video Marketing Strategy Scorecard
Tools January 18, 2024Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.
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Video Marketing Vendor Evaluation
Tools January 18, 2024Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.
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Web Infrastructure Checklist
Tools January 18, 2024We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.
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Website Design RFP Template
Tools January 18, 2024A template to create an request for proposal (RFP) for website design services.
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Website Governance Template
Tools January 18, 2024Use this template to create a website governance document that will help you govern your corporate website.
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Bid or No Bid Assessment
Tools January 15, 2024A tool for determining if you should bid on a business opportunity.
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Brand Perception Survey
Tools January 15, 2024A survey to quickly understand how your brand is viewed in the market.
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Break Even Analysis
Tools January 15, 2024A calculator to input cost & sales variables and determines break even point and profitability.
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Change Management Plan Template
Tools January 15, 2024Use this template to determine readiness for the proposed changes, and to build a project plan for delivery.
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Change Management Readiness Assessment
Tools January 15, 2024Use this tool to help you measure your readiness for a major organizational change.
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Change Management Strategy Scorecard
Tools January 15, 2024A template for documenting a one-page change management strategy plan.
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Community Manager Job Description
Tools January 15, 2024A template to quickly document the role and responsibilities for this position.
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Competitive Products Sales Reference
Tools January 15, 2024A matrix that compares competing products by evaluating features and identifying differentiators.
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Creative Director Job Description
Tools January 15, 2024A template to quickly document the role and responsibilities for this position.
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Crisis Communications Plan Template
Tools January 15, 2024Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.
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Customer Engagement Business Case
Tools January 15, 2024Use our Customer Engagement Business Case to provide senior management with a use case for a Customer Engagement program in your organization.
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Customer Engagement Metrics Dashboard
Tools January 15, 2024Use this to define, track and report on your Customer Engagement metrics.
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Customer Engagement Project Plan
Tools January 15, 2024Use this project plan to outline the key components of your Customer Engagement program to steer the direction of your project.
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