Live Video
Mobile media has created an “always-on” environment in which marketers can reach consumers in real time. Live video gives brands the opportunity to share experiences with audiences around the world as they are happening.
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Hulu Partners with Charmin, Coca-Cola to Test Pause Ads
MediaPost January 31, 2019Hulu experiments with a new ad format.
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Yahoo Sports Creates Activations Around Super Bowl
MediaPost January 31, 2019Yahoo engages Super Bowl fans with an experiential campaign.
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What Did Film Studios Spend on TV Advertising in 2018?
MediaPost January 2, 2019While TV film marketing remained flat in 2018, box office revenue grew.
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