5G

T-Mobile promoted its new 5G home internet service with an all-digital campaign helmed by its in-house agency.

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.

While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.

This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.

In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.

Verizon promoted 5G service to businesses with a tool that gave them personalized advice about how 5G could benefit them and how they could integrate their current technologies with it.

RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

Check this graphic featuring facts, stats, and ways to prepare for the profound change the next generation of cellular technology will bring.

The next generation of cellular technology is getting rolled out. This report explores what can marketers expect from 5G and how to prepare for the change it will bring.

Verizon created separate sponsorship activations to support three business objectives at Super Bowl LIII.

5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

The hype that surrounds 5G is real. AT&T Business CMO Mo Katibeh shared what marketers can expect from this emerging technology.

The hype that surrounds 5G is real. In this video, AT&T Business CMO Mo Katibeh shared what marketers can expect from this emerging technology.

In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.