Behind the Campaign
ANA Marketing Futures presents "Behind the Campaign," a series that takes a behind-the-scenes look at some of the most innovative ANA Award-winning case studies. Exclusive interviews from the brands and agencies involved gives you a deeper look than ever before into successful, forward-facing campaigns.
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Behind the Campaign: Inner Nature
Research Reports January 25, 2021Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.
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Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach
Research Reports December 19, 2020Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.
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Behind the Campaign: Greetings from the Blockchain
Research Reports December 19, 2020Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.
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Behind the Campaign: Ask Troy-Bilt
Research Reports December 18, 2020Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.
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Behind the Campaign: Fire Safety VR Experience
Research Reports December 18, 2020ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.
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