Industry Insights
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2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight
Leading Edge January 29, 2019The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the changing landscape.
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Next-Generation TV White Paper
Leading Edge January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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The Data-Centric Organization 2018
Leading Edge January 4, 2019U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”
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Attribution and the Empowered Marketer: A DMA Whitepaper
Leading Edge January 3, 2019Learn why attribution has become a fundamental organizational priority across most marketing organizations.
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Cross-Device Identity Solutions RFI Template
Leading Edge January 3, 2019DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.
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