Industry Insights
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4 Companies That Are Inclusive to People with Disabilities
Leading Edge March 18, 2020To move into the future, marketers need to make the present moment one that not only speaks to the “now and next” but is a better environment for all. If everyone is included and able to be part of the larger conversation as an equal participant, then everyone can enjoy and work to the same opportunities.
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What You Need to Know About Generation Alpha
Leading Edge March 11, 2020Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.
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9 Companies Fighting for Sustainability and Climate Change
Leading Edge March 9, 2020Social responsibility is important in 2020. In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and environmentally friendly.
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ANA MarTech Glossary
Leading Edge February 18, 2020The ANA Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.
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5 Brands Successfully Marketing to Gen Z
Leading Edge February 13, 2020The marketing industry is always trying to be at least one step ahead. Part of thinking ahead to the “new and next” is understanding the younger generations — and what they want, how they feel, and where they look for products, inspiration, and information.
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5 Marketing Leaders Talk About How to Be Inclusive
Leading Edge February 5, 2020Five marketing leaders and experts weighed in on how to be a supportive and inclusive leader — and how to foster a diverse community.
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2 Women in Marketing Share Their Tips on How to Create Diversity
Leading Edge January 31, 2020A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster.
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See People, Not Patterns: The 2019 Consumer Pulse Survey
Leading Edge January 28, 2020Culled together by surveying 8,000 consumers in North America and Europe, the Accenture Interactive 2019 Consumer Pulse Survey provides a detailed look at how consumers feel about digital advertising. This presentation covers the key takeaways from that research.
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3 Companies with Strong Brand Purposes That’ll Inspire You
Leading Edge January 24, 2020Setting brand resolutions and strategizing how to live your brand’s purpose is important at any point in the year, whether it’s the beginning, middle, or end.
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Content Marketing Overview
Leading Edge January 18, 2020In this video, learn more about content marketing.
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Brand Activation Overview
Leading Edge December 19, 2019In this video, learn more about brand activation.
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Commerce Marketing Overview
Leading Edge December 19, 2019Learn more about commerce marketing, one of the six pillars of Brand Activation.
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Is 2020 Going to Be the Start of a New Hiring Trend?
Leading Edge December 17, 2019According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.
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Social First: How Brands Can Optimize Their Performance Online
Leading Edge December 10, 2019Using analysis from more than 100 campaigns over the course of three years, experts from Fullscreen take a deep diver into the characteristics that are integral to making a social media campaign successful, including video length, link inclusion, and day considerations.
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The 2020 Olympics Are a Huge Moment for Women — Here’s Why
Leading Edge December 5, 2019Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.
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It’s Time to Give Thanks
Leading Edge November 26, 2019Giving thanks, showing gratitude, and helping people aren’t always things you think of when you think about marketing campaigns.
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How to Make Measurement Work: Think Success Planning
Leading Edge November 12, 2019While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.
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2020 Marketing Job Trends and Salaries
Leading Edge November 5, 2019Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?
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Common Benefits, Perks, and Incentives
Leading Edge November 5, 2019Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.
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Digital Talent Is in Demand for 2020
Leading Edge November 5, 2019Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.
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