AI Can't Stand Alone for Brand Suitability: People Play a Vital Role | Leading Edge | Industry Insights | All MKC Content | ANA

AI Can't Stand Alone for Brand Suitability: People Play a Vital Role

Advertisers and brands are naturally frustrated when their ads are aligned with unsuitable or irrelevant content — a situation that occurs with alarming frequency. What’s frustrating to many marketers is that AI is supposed to proactively prevent these kinds of catastrophes. Why hasn’t AI fixed this problem yet?