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Industry Insights

  • 4 Insightful Quotes on Marketing

    Pulse   August 9, 2023  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • The Brands Successfully Marketing to Gen Z

     Pulse   August 8, 2023  

    Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.

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  • AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy

     Leading Edge   August 7, 2023  

    As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.

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  • 5 Ways Business Leaders Can Leverage an AI Image Generator

     Leading Edge   August 3, 2023  

    Generative artificial intelligence (AI) is streamlining operations for companies in all kinds of industries. Business leaders are employing ChatGPT for social media content creation, adding AI chatbots to their websites to answer visitors’ questions, using AI to create 3D models of new product ideas, and so on. And now there is a whole new AI realm that companies will find very useful for marketing strategies and other tasks: AI image generators.

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  • New Data Privacy Framework Launched for Global Marketers and Data Providers

     Ethics Issue Alerts   August 3, 2023  

    Global marketers and data providers are celebrating with the announcement and launch of a new EU-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by European courts in 2020. Small and mid-sized companies were significantly impacted by this decision since Privacy Shield was the most affordable and accessible option for companies to comply with the adequacy requirements for transferring data from the EU to the United States.

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  • Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites

     Leading Edge   August 2, 2023  

    If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”

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  • Bursting the Creative Bubble

     Leading Edge   August 1, 2023  

    Advertising reveres highly creative people, lost in creative thought, coming up with amazing creative solutions, in the pursuit of memorable creative campaigns.

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  • 7 Marketing and Advertising Predictions for 2024

     Leading Edge   July 31, 2023  

    The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years.

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  • The Value of Personalization in Automotive, from Manufacturing to Marketing

     Leading Edge   July 28, 2023  

    We’re living in the era of personalization, in which consumers expect everything from their music playlists to their morning coffees to be customized precisely to their liking. The implications of this individualized consumer mindset have upended the automotive industry over the past decade, from both a product and messaging standpoint—and what we’ve seen to date is just the beginning.

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  • 5 Trends to Watch for in CTV Advertising for 2024

     Leading Edge   July 27, 2023  

    As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum.

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  • For Success in Marketing, “Curiosity Is More Productive Than Certainty”

     Leading Edge   July 27, 2023  

    The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), “Are you sure this is going to work? Is it going to sell the product?” This would seem both natural, and rational. Selling the product is what we do for a living. It’s what makes our world go ‘round.

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  • Making Sustainability More Inclusive in the Advertising Industry

     Leading Edge   July 26, 2023  

    As we come out of some powerful conversations about sustainability and climate change at Cannes, we have the opportunity to put our words into action. As we get to work, we must keep in mind that sustainability is a “we” issue. It affects every community around the world. While we all are and will continue to be impacted, vulnerable and historically marginalized communities will be even more severely affected.

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  • Shocking Millennial Marketing Statistics & Trends in 2023

     Leading Edge   July 25, 2023  

    Millennials grew up in a time of rapid technological advancements and globalization. They are often referred to as digital natives, as they were the first to fully embrace and adapt to the digital revolution. Further, millennials are highly connected through social media and smartphones — and their tech-savviness has reshaped communication, entertainment, and even industries like retail and marketing.

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  • 6 Reasons Performance Marketing Is Recession-Proof

     Leading Edge   July 24, 2023  

    Employing internal teams to market, optimize, and drive ROI is an expensive, fixed cost for Fortune 500 brands. The same can be said about service fees for an agency partner running brand awareness advertising. In times of economic uncertainty, performance marketing is a crucial conversion funnel due to its emphasis on accountability, measurability, flexibility, and risk mitigation.

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  • Threads and the Future of the Social Media Landscape

     Leading Edge   July 21, 2023  

    Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.

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  • Why TikTok Trends Are a Marketer’s Best Friend

     Leading Edge   July 20, 2023  

    Today’s viral TikTok trends featuring unconventional hacks, secret-menu items and #challenges have led to the emergence of “TikTok products.” Born from the real users rather than the boardroom, these trends are forcing brands to respond, wreaking havoc on supply chains and angering retail workers. Despite this disruption, here’s why they’re the best thing to happen to your business — and how to make the most of it.

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  • Propensity Modeling: Maximize Your Marketing Impact

     Leading Edge   July 19, 2023  

    Transform your marketing approach with propensity modeling. In the face of scaling challenges, find solutions to better target customers in your next campaign.

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  • The Brands Leaning into Gaming

     Pulse   July 19, 2023  

    Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.

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  • How the Digital Media Supply Chain Needs to Evolve for Commerce Media to Thrive

     Leading Edge   July 18, 2023  

    Commerce media is at an inflection point. While the revenue and ROI opportunities for commerce media networks and advertisers have never been bigger, the challenges to continued growth and diversification are substantial on both sides of the equation.

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  • An Open Letter to Good Brands

     Leading Edge   July 17, 2023  

    Is your agency failing you by keeping your ads away from the general news?

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