ASK Answers

DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024
How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
view
Creativity & Creative Effectiveness
ASK Answers November 12, 2024
How can a brand optimize its creative output, and what is its worth?
view
AI & Search Marketing (SEO/SEM)
ASK Answers November 7, 2024
How can AI effect search marketing?
view
Celebrating Brand Anniversaries
ASK Answers November 6, 2024
How can a brand celebrate their anniversaries to create more buzz and awareness?
view
Instagram Marketing
ASK Answers October 30, 2024
ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
view
Brand Refreshes
ASK Answers October 29, 2024
When is a good time to refresh my brand, and how do I go about doing it?
view
Brand Investment
ASK Answers October 24, 2024
How can I show my organization the value of investing in the brand?
view
Humor in Advertising
ASK Answers October 23, 2024
How can brands use humor to connect with consumers?
view
Marketing to Baby Boomers and Older Adults
ASK Answers October 17, 2024
How can my brand connect with baby boomers?
view
Personas in Marketing
ASK Answers October 17, 2024
How can my brand leverage personas for more effective, targeted marketing?
view
Marketing Technology (MarTech): Trends and Best Practices
ASK Answers October 11, 2024
How are marketers currently approaching marketing technology?
view
Marketing and Gender Equality
ASK Answers October 4, 2024
How can brands level up their portrayals of women to ensure gender equality?
view
Customer Journey Maps
ASK Answers October 2, 2024
How can I utilize customer journey maps to best connect with consumers?
view
Advertising Wearout
ASK Answers September 19, 2024
Is wearout an issue I need to worry about? What can I do to combat it?
view
Color Marketing
ASK Answers September 19, 2024
How do brands use color effectively in their products and campaigns?
view
Loyalty Marketing
ASK Answers September 18, 2024
How can I encourage loyalty within my customer base?
view
Marketing to Gen Z
ASK Answers September 12, 2024
Who is gen Z? How are brands marketing to this generation?
view
Customer Data Platforms (CDPs)
ASK Answers September 10, 2024
How are marketers using CDPs?
view
Marketing to Generation Alpha
ASK Answers September 5, 2024
How can brands connect with gen Alpha?
view
Marketing to Hispanics
ASK Answers September 4, 2024
How can my brand effectively market to Hispanics?
view