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B2B and MarTech
ASK Answers August 30, 2023How are marketing technology (martech) solutions handled in B2B organizations?
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B2B Digital Transformation
ASK Answers August 29, 2023How are B2B brands achieving digital transformation?
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Nostalgia Marketing
ASK Answers August 22, 2023How can a brand use the power of nostalgia to connect with consumers?
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Leveraging Zero-Party Data
ASK Answers August 16, 2023How does zero-party data help marketers connect with consumers?
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Out-of-Home (OOH) Marketing
ASK Answers August 2, 2023What are best practices and trends in Out-of-Home marketing?
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DEI in Creative
ASK Answers July 26, 2023How can I ensure my creative output is using inclusive language and visuals?
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Creative Automation
ASK Answers July 19, 2023How can my brand optimize the creative process using automation?
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Pricing Strategies
ASK Answers July 18, 2023How can pricing strategies give my brand a competitive advantage in the market?
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How to Create Effective Brand Positioning Statements
ASK Answers July 11, 2023Discover the art of crafting brand positioning statements that resonate with your target audience. Learn from industry experts and boost your brand's identity.
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Brand Storytelling
ASK Answers June 22, 2023How can my brand utilize storytelling techniques to connect with consumer audiences?
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Marketing and Gaming
ASK Answers May 17, 2023How can marketers spread awareness of their brands through gaming?
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Marketing to Veterans
ASK Answers May 16, 2023How can my brand effectively market to the veteran community?
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Supplier Diversity
ASK Answers May 2, 2023How are brands ensuring diversity among their suppliers and partners?
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Retail Media Networks 101
ASK Answers April 26, 2023What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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Brand Purpose
ASK Answers April 20, 2023How can my brand embrace purpose as a means of connecting with consumers, looking beyond profit?
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Converged TV: Linear, CTV, OTT, Digital Video, and More
ASK Answers April 12, 2023How can marketers plan a converged TV strategy?
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Crisis Communications
ASK Answers April 4, 2023How can my brand successfully navigate through a PR crisis?
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Marketing Mix Modeling (MMM)
ASK Answers March 1, 2023What are best practices for marketing mix modeling?
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Strategizing and Activating on Social Justice
ASK Answers February 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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