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  • Email List Hygiene

    ASK Answers   March 24, 2022  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"

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  • Brand Partnerships and Co-Branding 101

     ASK Answers   March 17, 2022  

    ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"

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  • Direct Mail, Print, and Supply Chain Issues

     ASK Answers   March 10, 2022  

    ANA’s Ask the Expert research service answers the question, “How have direct mail and print been affected by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

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  • Diversity in Marketing Research and Consumer Insights

     ASK Answers   February 9, 2022  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

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  • Agency Compensation Methods: An ANA Guidebook

     ASK Answers   January 21, 2022  

    In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.

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  • ANA Ask the Expert: The Creative Feedback Playbook

     ASK Answers   November 1, 2021  

    This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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  • Design Thinking in Marketing

     ASK Answers   October 12, 2021  

    How can I apply design thinking principles to my marketing efforts?

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  • The Value of Long-Term Marketing

    ASK Answers   October 6, 2021  

    How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?

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  • The Benefits of Performance Marketing

    ASK Answers   August 10, 2021  

    ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"

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  • Webinars as a Marketing Tool

     ASK Answers   July 28, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"

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  • Creative Feedback Checklist for Marketers

     ASK Answers   June 23, 2021  

    This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

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  • How to Optimize Global Production Shoots and Local Markets

     ASK Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Contests, Giveaways, and Sweepstakes

     ASK Answers   December 2, 2020  

    What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

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  • Agency Search and Selection

     ASK Answers   November 5, 2020  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • How to Write Better Job Descriptions

     ASK Answers   October 21, 2020  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • Back-to-School Marketing

     ASK Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

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  • Media Agency Search

     ASK Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

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  • E-Commerce Organization

     ASK Answers   June 11, 2020  

    E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

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  • Employee Brand Advocacy on Social Media

     ASK Answers   February 20, 2019  

    ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

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