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2024 Marketing Trends and Predictions
ASK Answers January 10, 2024What does the year ahead look like for marketing and consumers?
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Sponsorship ROI and Effectiveness
ASK Answers January 9, 2024How can I measure the ROI of my sponsorships? What are examples of effective sponsorships?
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Corporate Communications Teams: Structures and Functions
ASK Answers January 3, 2024What are best practices around structuring and managing my company's corporate communications team?
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Direct-to-Consumer (DTC) Marketing
ASK Answers December 19, 2023How are DTC brands successfully connecting with consumers?
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Privacy Trends & Regulations
ASK Answers December 14, 2023How can my brand best respect consumer privacy and adhere to current regulations?
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Programmatic Media
ASK Answers December 12, 2023What are some trends and best practices in programmatic media buying?
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Brand Safety
ASK Answers December 1, 2023How can I ensure my brand’s reputation is safe from risk online?
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Psychological Marketing: The Power of Persuasion
ASK Answers December 1, 2023How do marketers tap into psychology to persuade consumers to buy or act?
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B2B Employer Branding
ASK Answers November 17, 2023How are B2B brands highlighting their employees?
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Made for Advertising Websites
ASK Answers November 14, 2023How can marketers approach their ads appearing on Made for Advertising (MFA) sites?
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Marketing to Men
ASK Answers November 9, 2023How are brands successfully connection with male consumers?
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Trends and Best Practices for Hybrid Work Models
ASK Answers November 9, 2023How are companies approaching hybrid work?
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B2B Marketing to Small Businesses (SMBs)
ASK Answers November 2, 2023How are B2B brands connecting to small businesses?
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Name, Image, and Likeness (NIL)
ASK Answers November 2, 2023What are best practices for brands working with NIL (Name, Image, and Likeness)? How are brands navigating this space?
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Brands Battling Hate Speech
ASK Answers October 26, 2023How can brands take a stand against hate speech, both online and in the real world?
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Agency Compensation Methods & Models
ASK Answers October 18, 2023What are some considerations for choosing an agency compensation model?
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Marketing Procurement Trends and Best Practices
ASK Answers October 12, 2023What are some approaches brands are using to manage procurement?
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Podcasts as a Marketing Tool
ASK Answers October 4, 2023How can I leverage the popularity of podcasts for my brand?
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B2B Data & Analytics
ASK Answers September 20, 2023How are B2B marketers leveraging data and analytics in their marketing efforts?
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