What the Heck Is Blockchain and Why Should Marketers Care? (10 for ’18 Webinar Series)

This event is over.

Blockchain is everywhere. Most marketers don't know if this is the next great hype, or the next great step change in advertising. The presenter will explain why it's okay for marketers to get excited, and how this technology can positively impact our industry over the next two years. Most importantly, you will learn how to prepare your organization and your marketing strategies for this inevitable impact.

In this webinar, you will learn:

How Blockchain works and how it is relevant to digital advertising.
How will Blockchain drive transparency and cost efficiencies in the digital marketplace.
What can Blockchain provide in addressing consumer privacy.
How advertisers are using Blockchain today (whether they know it or not).