Will There Be a Next Generation of Marketers?
An increasing number of junior-level jobs are vulnerable to automation — how Chipotle, Edward Jones, VML, and others are addressing the needs of young marketers
Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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