Sustainability: Best Practices & Resources

In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.

As sustainability becomes more common to marketing practices across the U.S. and the globe, the question of how to drive growth remains central. At the ANA, we believe sustainable, inclusive marketing practices are a significant growth driver for organizations across industries. We also believe marketers and their supply chain partners have a responsibility to drive positive impact on people and planet alongside business growth.

How are brands embracing and promoting sustainability?

Chances are you’ve had a late night moment of despair when you realize just how big your company’s carbon footprint really is — and how little you may think you can do about it.

CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.

Dentsu presented findings from its study on the opportunity for marketing to drive sustainability efforts within their organization.

Sustainable direct mail marketing practices can help businesses further their environment initiatives, offering a more eco-friendly alternative to digital-only or digital-heavy campaigns.

Burt’s Bees and Hellmann’s shared how they leveraged Public Good Software’s sustainability campaign framework to compel consumers to take eco-friendly actions.

Astound shares insights from its “Sustainability and Your Customer” study, a report created in partnership with Shopify, highlighting recent shifts in consumer behaviors related to sustainability.