Pet Marketing: Resources
How can you successfully market to pet parents? Pets are a beloved part of many families, and more and more brands are turning to various media channels to better reach the various demographics within the pet community. Below are helpful resources that showcase excellence and creativity when marketing to pet parents.
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Subscription Marketing: Trends & Best Practices
ASK Answers February 15, 2024How has the subscription economy evolved, both from a consumer and a brand perspective? This issue of ASK Answers can help guide your team's subscription strategy.
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Appealing to Pet Parents
B2C November 17, 2023Despite stubbornly high inflation, pet owners haven't slowed down their purchasing. In 2022, American pet owners spent $136.8 billion on their pets, an approximate 10.7 percent increase from the previous year, according to Forbes. What's more, 68 percent of consumers spent more on pet products in February 2023 compared to January 2022, even as they cut back on other items.
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Bringing Research to Life in Your Content Marketing Campaigns
Event Recaps November 16, 2023Rachel Ferrigno, senior manager of content marketing and SEO at Zoetis, shared examples of research-driven content marketing campaigns she’s created, the results of those campaigns, and ideas to recreate at your own company.
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How Meow Mix Leveraged Influencers to Bring a Classic Brand into Cultural Relevance
Event Recaps October 12, 2023The ‘90s heartthrob and former *NSYNC member JC Chasez partnered with Meow Mix to record a “purr-fect” remix of the brand’s iconic jingle. Launched during America’s Got Talent, Meow Mix’s TV commercial featured the Tabby 5, a cat boy band fronted by Chasez.
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Dechra Revolutionizes Veterinary Product Marketing with Great Creative
B2 Awards September 5, 2023Dechra’s Pharmaceuticals created a campaign that targeted veterinarians and dog owners to help them understand Cushing’s syndrome — an often-undiagnosed, lifelong illness in dogs — and how to treat it using Dechra’s Vetoryl.
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Dogtopia Enables Localized Digital Advertising for Franchisees
Smarties Awards July 24, 2023Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.
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This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions
Smarties Awards July 24, 2023La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.
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Ultima Fuels Small-Dog Vitality with a Soccer Match
Smarties Awards July 24, 2023Ultima transformed LED panels on the sidelines of a Serie A soccer match to create an immersive experience of a small dog chasing a ball, captivating both live and television audiences, while emphasizing the significance of tailored nutrition for small dogs.
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Celebrating National Pet Month with These 5 Campaigns
Pulse May 1, 2023The English philosopher Bernard Williams is said to have remarked that “there is no psychiatrist in the world like a puppy licking your face.” The observation pithily captures how much pets contribute to our flourishing as humans.
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Integrating Digital In-Stadium OOH Marketing with Live Action on the Field to Promote Pet Food
Internationalist Digital Solutions April 22, 2023Pet food brand Ultima capitalized on in-stadium LED screens to engage soccer fans.
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Increasing Animal Lifesaving Awareness Among Hispanics: Best Friends Animal Society’s Spanish Campaign
Event Recaps September 20, 2022Best Friends Animal Society strove to promote pet adoption among Hispanics.
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Kia Helps Shelter Pets Find Forever Homes
Conference Session Videos August 31, 2022In this video, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Kia Helps Shelter Pets Find Forever Homes
Event Recaps August 31, 2022At an August 2022 ANA members-only conference, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Puppies with a Purpose Scores for New York Islanders
Social Impact August 22, 2022The New York Islanders wanted to take its relationship with the Guide Dog Foundation to a higher level, so the National Hockey League team created Puppies with a Purpose. The program, now in its third year, provides funding and training for puppies that are eventually partnered with people who are blind or visually impaired. Throughout the training process the pups get to mingle with fans at games and community-related events, which is crucial for the development of guide dogs.
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Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI
Event Recaps June 15, 2022Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.
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Beyond Features and Benefits: How Subaru Uses Content to Create Brand Love
Event Recaps April 29, 2022Subaru shared its efforts to appeal to the hearts of consumers with content themed around the love of the earth and love of pets.
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Reinventing a Brand to Be Driven by Purpose
Conference Highlights April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Event Recaps April 13, 2022Pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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