BRANDS DOING GOOD SERIES
Puppies with a Purpose Scores for New York Islanders
Fan-favorite program provides funding for canines to become guide dogs
The New York Islanders wanted to take its relationship with the Guide Dog Foundation to a higher level, so the National Hockey League team created Puppies with a Purpose. The program, now in its third year, provides funding and training for puppies that are eventually partnered with people who are blind or visually impaired. Throughout the training process the pups get to mingle with fans at games and community-related events, which is crucial for the development of guide dogs.
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