In-Housing Versus Outsourcing

Use this matrix to compare your options for in-house builds vs. outsourced solutions.

Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.

In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.

Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.

Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.

ANA’s Bill Duggan provides six key conclusions from a new report, The Continued Rise of the In-House Agency: 2023 Edition.

Most in-house agencies are built with a mix of staff employees, contractors, and freelancers which allows flexibility to scale and address burst capacity needs, seemingly, a sound business and operational approach.

Boston Scientific shared how it improved its partner satisfaction, platform cost efficiencies, and time-to-market by in-housing some of its marketing.

Boathouse's in-house specialist discussed strategies to optimize in-house teams and how those optimizations can lend themselves to a financial benefit for brands, especially those operating on reduced budgets.

Patrick Holly, executive creative director at Upwork, shared his in-house team’s approach to working with external agencies, identifying three types of projects that most benefit from the arrangement.

What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.

Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.