Celebrating and Supporting Women

Hershey and Walmart wanted to create a movement celebrating women during Women’s History Month — women who included shoppers, associates, and executives. Walmart’s exclusive HerSHEy’s bars 12-pack urged stakeholders to “Share one. Inspire all” by posting inspiring women on social media.

More Less was Merrell’s integrated campaign encouraging more women to embrace the simplicity of the outdoors for their well-being.

Stereotypes are still in abundance, especially when it comes to gender. For women, there are many industries, interests, and places where women aren’t seen as part of the group. Representation in the media, and creating avenues for women to equally and safely participate, is essential to bridging the gender gap for women.

With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.

Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.

Equipped with optimal tools and resources, Mastercard was well-positioned to help Black women-owned small businesses through the challenges created and exacerbated by the pandemic. However, these valuable resources were being underutilized.

Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.

Fundación Honra introduced Invisible Help, a tool that empowers women to send alerts when victimized by violence and saves audio of the abuse that can be used as evidence in court.

To make visible the serious problem of femicide and to ensure that the State and people in Mexico could not ignore the voices calling for justice, Voces de la Ausencia hacked the national anthem with a version that shows how the absence of 9 women a day in Mexico sounds.

True Caller created a video campaign illustrating the impact of harassment on woman fostering an environment where women could share their harassment stories across social media.

Reversing a 10-year downward trajectory for the motorsports category required some aggressive education and recruitment targets. Can-Am On-Road needed to know that the company was arming women with the tools and knowledge to get licensed and on the road.

Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.

Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.

Dove is committed to educating and helping the next generation of women develop a positive relationship with their bodies. As a proud partner of the Swedish Cancer Society’s Pink Ribbon 2020, Dove wanted to connect with young women and educate them about the importance of self-checks and help make it part of their routine.

In an effort to empower women in China to fight against sexism and inequality, LUX created a topically relevant pop anthem, #Unstoppable, and distributed it through an integrated marketing campaign.

Dove ran a local campaign in the Russian market to celebrate real women and real beauty.

During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

Kotak General Insurance wanted to change the mindset of people toward women driving and to celebrate the contemporary Indian women who are driving with a discernible change in road safety while fighting deep-rooted societal biases.

Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

Assaulted Women’s Helpline (AWHL) took on an issue that Canadian’s quietly keep behind closed doors, domestic abuse. It did it by cleverly illustrating that despite what you may have thought, domestic abuse isn’t an isolated issue among a disadvantaged low income few.