Celebrating and Supporting Women

March is Women’s History Month, a period that celebrates the strengths and achievements of women and that strives to advance the causes most important to them. In keeping with this important theme of the month and beyond, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.

This Ad Celebrating Women in STEM Is Amazing
REGGIE Awards May 15, 2019
Chevron undertook a campaign to promote women in STEM careers.
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#PowerlessQueen
ECHO Awards December 21, 2018
On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.
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Be Your Own Baby
Effie Awards September 1, 2018
Age-defying creams and better-for-you cereals don't empower women. Changing her life, improving her family’s outlook, lifting her community — that’s empowering. That’s what Upstream USA does in its mission to partner with states and health care providers to make contraception accessible for all.
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Fearless Girl
B2 Awards June 6, 2018
State Street Global Advisors’ Fearless Girl represents the power of women today and tomorrow.
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