Artificial Intelligence

2024 will see a massive arms race across all corners of the market. From creative production to audience targeting to analytics and content creation, AI will become pervasive. Advertisers have the most to gain, including lower prices, more efficiency, more precision and better insight.

As streaming media companies battle for profitability, AI and machine learning provide them with an opportunity to monetize their content in new and more profitable ways. For agencies and brands that advertise on streaming services, AI allows them to further personalize and customize their ads thanks to more precise targeting data and new forms of creative versioning. All of this should lead to a better experience for the consumer, who will potentially see fewer, more relevant ads.

While AI holds many promising capabilities to enhance the marketing function, there are clear causes for concern if AI is deployed irresponsibly. R3’s Craig Stein joined the Marketing Futures Podcast to discuss.

R3’s Craig Stein joined the Marketing Futures Podcast to break down the primary challenges and opportunities AI brings to the marketing spectrum.

Digital publishers are currently grappling with significant technological disruptions that are reshaping their industry. They face two major challenges: the deprecation of third-party tracking cookies, and the emergence of generative artificial intelligence (AI). These disruptions will require publishers to adapt and find new strategies to maintain their visibility, revenue, and user experience.

From machine learning algorithms to ChatGPT, artificial intelligence (AI) has been invaluable for companies looking to streamline operations and amplify work output, sales, and overall business success. AI-powered home products like cleaning robots and security systems have also helped make life easier and better for consumers. However, while the AI industry has brought forth innumerable benefits, it has also been found to pose some critical concerns.

Generative artificial intelligence (AI) is streamlining operations for companies in all kinds of industries. Business leaders are employing ChatGPT for social media content creation, adding AI chatbots to their websites to answer visitors’ questions, using AI to create 3D models of new product ideas, and so on. And now there is a whole new AI realm that companies will find very useful for marketing strategies and other tasks: AI image generators.

Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. In this webinar, learn how AI technology can help make this a reality.

This report from R3 closely examines AI’s effect on creative production, and shares what marketers should consider before they deploy AI systems.

The Marketing AI Institute and Writer came together to create a comprehensive overview of AI technology and how it’s transforming the world of content marketing.

The ANA Global CMO Growth Council and the Management and Business Review organized a forum with leading experts to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Participants outlined the steps we should take today to address these possibilities and prepare for 2027.

New state privacy laws require data controllers to conduct and document assessments of high-risk data processing, which specifically includes many marketing use cases, such as use of cookies, combining personal data from multiple sources, selling/sharing personal data, and more.

How can my brand optimize the creative process using automation?

This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future.

In this video, two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.

Two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.

This issue of Marketing Futures’ Pulse collects resources examining best practices for creating marketing prompts for use with generative AI.

On part two of “CMO vs. GPT,” we hear from Ruby herself, the avatar Huble’s Margaret Ady created using ChatGPT to debate GfK CMO Gonzalo Garcia Villanueva.

Is an AI system as sophisticated as ChatGPT able to run marketing for a billion-dollar brand? Gonzalo Garcia Villanueva of GfK and Margaret Ady of Huble sought to find out.

Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.