Ethical Marketing: Resources

Global marketers and data providers are celebrating with the announcement and launch of a new EU-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by European courts in 2020. Small and mid-sized companies were significantly impacted by this decision since Privacy Shield was the most affordable and accessible option for companies to comply with the adequacy requirements for transferring data from the EU to the United States.

Nonprofit organizations must comply with patchwork state data privacy laws and adapt their fundraising strategies for a privacy-first world. Experts share how to navigate this increasingly complex legal landscape.

New state privacy laws require data controllers to conduct and document assessments of high-risk data processing, which specifically includes many marketing use cases, such as use of cookies, combining personal data from multiple sources, selling/sharing personal data, and more.

In this webinar, learn about the best practices and principles when outreaching to donors and using third-party agencies to help you gain support. Also hear about recent ethics concerns such as using AI for fundraising and marketing.

Trey Causey, head of AI ethics and director of data science at Indeed, reviewed how his organization approaches AI ethics and provided practical advice for how your organization can launch its own responsible AI practice.

Senny Boone with the ANA Nonprofit Federation and Center for Ethical Marketing shared their high priority project for 2023 and talked about how marketers can be involved in this effort.

In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.

Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.

As we approach Earth Day, April 22 2023, it is a good time to act as businesses, organizations, and consumers to maximize our limited resources, reduce our carbon footprint, and build trust in our industry as one that respects the environment.

In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.

With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

ANA’s Senny Boone provided an update from the ANA Center for Ethical Marketing on such initiatives as the ANA Privacy Shield Program, DMAchoice, and an affiliation with the Digital Advertising Alliance (DAA).

The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.

In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.

ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an effective, respectful, and safe manner.