Celebrating and Supporting Women
March is Women’s History Month, a period that celebrates the strengths and achievements of women and that strives to advance the causes most important to them. In keeping with this important theme of the month and beyond, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.
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Dove #ShowUs Russia
Smarties Awards December 21, 2020Dove ran a local campaign in the Russian market to celebrate real women and real beauty.
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The Untold Stories on the Women Behind Diageo's Whiskey
REGGIE Awards May 16, 2020During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.
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Kotak General Insurance: #DriveLikeALady
ECHO Awards March 2, 2020Kotak General Insurance wanted to change the mindset of people toward women driving and to celebrate the contemporary Indian women who are driving with a discernible change in road safety while fighting deep-rooted societal biases.
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#BLACKGIRLSDO: My Black Is Beautiful at Essence Festival 2018
Multicultural Excellence Awards January 15, 2020Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.
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Abuse Exposed
Effie Awards June 6, 2019Assaulted Women’s Helpline (AWHL) took on an issue that Canadian’s quietly keep behind closed doors, domestic abuse. It did it by cleverly illustrating that despite what you may have thought, domestic abuse isn’t an isolated issue among a disadvantaged low income few.
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This Ad Celebrating Women in STEM Is Amazing
REGGIE Awards May 15, 2019Chevron undertook a campaign to promote women in STEM careers.
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#PowerlessQueen
ECHO Awards December 21, 2018On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.
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Be Your Own Baby
Effie Awards September 1, 2018Age-defying creams and better-for-you cereals don't empower women. Changing her life, improving her family’s outlook, lifting her community — that’s empowering. That’s what Upstream USA does in its mission to partner with states and health care providers to make contraception accessible for all.
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Fearless Girl
B2 Awards June 6, 2018State Street Global Advisors’ Fearless Girl represents the power of women today and tomorrow.
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