Future of Work
The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Ford’s Journey in Automating their Agency Management Process
Webinar Rewinds May 13, 2021In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
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The Rise of Corporate Cancel Culture: What Brands Can Do
Leading Edge May 6, 2021With the normalization and use of social media in the lives of people from all backgrounds, both consumers and companies are affected by the cancel culture. With social media giving a platform to all, people freely share their opinions; when it comes to how consumers feel about brands, they aren’t shy to share how they feel, good and bad.
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Diversity Inside the Organization
ASK Answers April 14, 2021ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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The Role of Company Culture
Leading Edge April 13, 2021In chapter four of the playbook Activating a Purpose Program, learn why purpose factors so prominently in company culture and how companies are super-charging employees’ enthusiasm for purpose in creative ways.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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Recruiting Diverse Candidates
CMO Content March 25, 2021The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.
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(Re)Imagining Workspaces Of The Future With JLL
Conference Session Videos March 24, 2021In this session, Jill Kouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.
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How HP Is Fostering Marketing Career Growth to Drive Innovation
Event Recaps March 24, 2021Tara Agen, global head and VP of marketing planning operations and office of the CMO at HP, discussed HP Marketing's model for both B2B and B2C learning, development, and career growth. She shared simple steps that HP is currently delivering to future-proof skills needed to transform marketing.
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Trends in Flexible Work Schedules and Work from Home
ASK Answers March 11, 2021In the wake of the pandemic, what does the future hold for flexible work schedules?
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Marketing in the Age of Working Remotely
Insight Briefs March 9, 2021This insight brief discusses how companies can best adapt to the new work-from-home norm, even post-pandemic, and make the most out of a hybrid business model that is here to stay.
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Four Principles to Help Lead Your Remote Teams More Effectively
Webinar Rewinds March 3, 2021COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.
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Remote Work Is Here to Stay — But It Requires Empathy
Leading Edge February 22, 2021A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.
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The Recruitment Race Resumes
Trends and Technology December 4, 2020Creative, wide-ranging internships from brands like IBM and Verizon must become the rule rather than the exception if marketing is going to win an increasingly fierce battle for entry-level talent.
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Stop Wasting Your Time
Knowledge Partners November 21, 2020Agency Mania Solutions touted the advantages of automation.
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The Future of Work: How Trends, Multiple Generations, and a Pandemic Are Redefining Work Itself
Conference Session Videos October 23, 2020Cisco Webex Collaboration's Aruna Ravichandran explored different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
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Why Company Culture Is More Important Than Ever
Event Recaps August 12, 2020Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
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Solving the Talent Conundrum
Social Impact February 9, 2020When it comes to recruiting new employees, retaining existing ones, and succession planning, nonprofits need to step up their game. Here’s how Boys Town, the Deborah Hospital Foundation, and the Association of the Miraculous Medal are doing just that.
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Future of Work Report, 2020 Edition
Research Reports November 27, 2019Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skill sets, workspaces, and more are transforming to stay competitive.
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How to Let Go of Control
Event Recaps October 4, 2019Dana Anderson, chief transformation officer at MediaLink, explored the benefits of letting go of control.
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