Neuroscience

When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

In part two of its “10 Key Findings in Eye Tracking Research” series, RRD Marketing Solutions shares four key findings and actionable insights to help marketers improve website usability.

MediaScience founder and CEO Duane Varan joined us on the podcast to discuss neuroscience in marketing research, his firm's culture of curiosity, and — interestingly enough — Chicago crime boss Al Capone.

In this interview, Jon Gibs, global director of advertising science at Spotify, who oversees the brand’s measurement, research, and audience solutions, shares findings from recent research about audio and what it means for brands.

HBT Marketing shared 10 ways marketers can trigger reflexive responses from consumers.

Mars global insights director Sorin Patilinet shared how brands can use real consumer behaviors like attention to achieve creative excellence.

In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics.

In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.

A study by neuroanalytics and neuromarketing firm, Neuro-Insight, reveals how the TikTok platform encourages higher levels of engagement making brands more memorable.

In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.

In this report, RRD Marketing Solutions shares 10 key findings to help marketers optimize their websites, emails, and direct mail campaigns.

Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.

Shanie Cunningham, head of U.S. marketing at Boden U.K., and Brent Niemuth, president and chief creative officer at J. Schmid, discussed how Boden combines neuroscience research with direct mail campaigns.

Estée Lauder discussed the challenges consumer marketers face and posed solutions to questions such as: What are the purchase journeys for a brand in each category? What tactics or touch points are important for awareness, consideration, conversion?

In this session, several key areas were discussed to help marketers increase their email marketing effectiveness.

We invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.

The Tennesee Department of Tourist Development created a “laugh tracker” to prove biometrically how much fun kids have in Tennesee.

COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way brands and media approach their customers and prospects. Resonate shared ideas on quickly emerging consumer data relating to health habits, finances, dining out, emergency shopping and more.

By injecting proven principles of social science into creative executions, marketers using direct mail can increase engagement and response.