Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient | Event Soundbites | Event Video | All MKC Content | ANA

Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient

Teresa Barreira, CMO of Publicis Sapient, shares how she thinks about metrics for her company.