Thank You
Thank you to our speakers, hosts, sponsors, and everyone who attended the 2023 ANA Brand Activation & Creativity Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
For the 2024 ANA Brand Masters Conference, April 15 – 17 in Carlsbad, Calif.!
Go Further
Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.
The 2023 ANA Brand Activation & Creativity Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Peggy Byrd, Chief Marketing Officer, Boston Globe Media
- Marissa Eddings, Senior Director, Brand & Digital Marketing, 7-Eleven
- Christy Hoskins, Vice President, Chief Marketing Officer, La-Z-Boy Inc.
- Tina Mahal, Senior Vice President, Frito-Lay, Marketing, PepsiCo
- Steve McGowan, Head of Shopper Activation & Strategic Partnerships, Mondelēz
Hosts and Speakers
David Baldwin
Chairman Emeritus at Baldwin&
Ponysaurus Brewing Co.
Jennifer Bedon
Chief Philanthropy Officer
Helping Up Mission
Manuel Bordé
Global Chief Creative Officer
VMLY&R Commerce
Peggy Byrd
Chief Marketing Officer
Boston Globe Media
Tia Cummings-Hopkins
Former SVP of Global Brand Marketing
Square
Marissa Eddings
Senior Director, Brand & Digital Marketing
7-Eleven
Paulo Fogaca
CEO
Dentsu Creative U.S.
Andre Gray
Chief Creative Officer
ANNEX88
Michelle Greenwald
CEO
Catalyzing Innovation
Carla Guy
Co-Founder and Chief Strategy Officer
Dagger
Michelle Harmon-Madsen
Chief Marketing Officer
SponsorUnited
Elizabeth Harris
Chief Strategy Officer
Arc Worldwide
Patrick Holly
VP of Creative
Upwork
Christy Hoskins
Vice President, Chief Marketing Officer
La-Z-Boy Inc.
Jayme Jansky Beck
Head of Field Shopper Marketing
Unilever
Mike Kaufman
Senior Vice President, Brand & Media
ANA
Darcie Law
Vice President, Senior Account Director
Jack Morton
Tina Mahal
Senior Vice President, Frito-Lay, Marketing
PepsiCo
Seckin Mart
Associate Director, Buick Brand, Advertising & Media
General Motors
Jennifer Matthews
Vice President of Brand Strategy
FanDuel
Bryan McAleer
Senior Vice President, Digital Sports Partnerships and Content Studio
FOX Sports
Steve McGowan
Head of Shopper Activation & Strategic Partnerships
Mondelēz
Mike Nelson
Vice President, Marketing
Martin Guitars
Adam Ochman
Global Director, Marketing Solutions
Tripadvisor’s Wanderlab
Luci Rainey
Owner Day One Training and Coaching and former CMO
PODS & Comcast
James Read
Senior Vice President, Creative
BDI
Allison Sitzman
VP of Integrated Brand & Product Marketing
Shutterstock
Casey Soulies
Vice President, Digital Media
The Shipyard
Jenn Szekely
President USA
Coley Porter Bell
Matthew Tilley
Vice President of Growth Marketing
Vericast
David Tiltman
SVP, Content
WARC
Eric Weisberg
Global Chief Creative Officer
Havas Health & You
“This is the only ANA national conference that directly celebrates creativity, and we hope our speakers' stories inspire you to greater heights of creativity.”
- Mike Kaufman, SVP of Brand & Media, ANA
Conference Sponsors
