Media at the Epicenter of Brand Growth and Brand Good
Executive Summary
The explosive growth of Retail Media Networks, Social Shopping, DTC, and Performance Marketing, and the migration from third-party cookies to first-party data, has consolidated media at the core of advertiser business success. The technologies and platforms that underpin the new ecosystem however continue to be plagued by opacity, brand safety, privacy, accountability, and fraud issues. Industry-wide action, greater transparency, and increased self-regulation is required to better inform and protect consumers, platforms, and advertisers alike. In this session, hear what the ANA is doing to drive meaningful industry change for the benefit of advertisers and society.
Speaker:
Bob Liodice
CEO
ANA
You must be logged in to submit a comment.