What Gen AI Models Think Of Your Brand - And What You Need To Do About It | Webinars | Events & Webinars | ANA
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What Gen AI Models Think Of Your Brand - And What You Need To Do About It

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Gen AI Large Language Models (LLMs) are the new influencers. These foundation models will shape opinion and action as they scale beyond the c500 million people who already interact with them every month. Smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare. Find out how optimizing for LLMs creates a radically different perspective on your audiences, assets, and outcomes.

when

Start: Wednesday, October 16, 2024 at 1:00pm

End: Wednesday, October 16, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Jack Smyth
Chief Solutions Officer, AI Planning and Insight
Jellyfish

Jack Smyth is Jellyfish’s Chief Solutions Officer for AI, Planning and Insights (API). He leads a global team of curious strategists, researchers, and engineers tasked with finding new ways to build brands with technology. He’s privileged to work with the world’s most iconic advertisers from Google to Unilever. His teams work ranges from mapping how LLMs perceive brands, launching agents to predict social trends, and autonomous multimodal asset analysis. Before leading the API team at Jellyfish, he was Creative Technology Officer at WPP’s Mindshare, and a long time before that he was a muffin man mascot.