Retail Media Networks: Optimism Tempered with Caution | Research Reports | Research Studies | All MKC Content | ANA

Retail Media Networks: Optimism Tempered with Caution

While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”