Programmatic Transparency Benchmark: Initial Findings | Research Reports | Research Studies | All MKC Content | ANA

Programmatic Transparency Benchmark: Initial Findings

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.