Is Podcasting the Future of Branded Advertising? | Champions of Growth Podcast | Podcasts | All MKC Content | ANA

Is Podcasting the Future of Branded Advertising?

Bryan Barletta and Tom Webster, cofounders of Sounds Profitable, join host Matthew Schwartz to discuss their recent study that explores the growing opportunities for using podcasts as an advertising vehicle, the state of industry standards for podcasting, and why it’s a good idea for companies to develop their own podcasts as the business rapidly matures.