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Cadillac Celebrates Hip-Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
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The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
Multicultural Excellence Awards January 6, 2025The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
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How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural Excellence Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
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Spectrum Connected with African Americans through a Comedic Music Video
Multicultural Excellence Awards January 6, 2025Spectrum partnered with comedic musicians to connect with its African American audience through music.
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Sports Radio Advertising's Impact on Brand Support and Purchase Intent
Money Slides January 6, 2025Audio media platform Audacy shares data on how ads on sports radio affect fans’ affinity for brands.
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Humans Matter
Partner Content December 10, 2024Radio is a lifeline to many in times of need. It is also a respite and a source of information and entertainment. The connection it makes with listeners is deeply human — a quality best not overlooked as marketers enter the age of artificial intelligence.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Knowledge Partners November 12, 2024Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
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Two Ears and a Heart: Emotional Advertising in Audio, with Paul Suchman of Audacy
Marketing Futures Podcast October 22, 2024Marketing Futures Podcast host Mike Berberich spoke with Audacy CMO Paul Suchman about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.
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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
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How Mastercard Utilized Audio
Smarties Awards September 30, 2024Mastercard’s “smart activation idea driven by local insights” developed into a campaign to connect the brand, UCL, and Football Passion.
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The Coke Music KPOP Collab with Grivy
Smarties Awards September 30, 2024Coca-Cola’s campaign strategically targeted the massive KPOP fanbase and music lovers in general, tapping into their passion for music and leveraging their break moments to drive brand trials and affinity.
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CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Smarties Awards September 30, 2024Turning its pain point into a source of inspiration, CLEAR launched a nationwide campaign that focused on reducing stress — incidentally one of the leading causes of dandruff — from the lives of its consumers.
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How B2B Companies Add Podcasts to Their Marketing Mix
B2B September 27, 2024After sitting on the sidelines for years, B2B companies are launching their own podcasts to better distinguish their brands from competitors. As they craft their programming, it's crucial that marketers ensure the podcast won't be just another asset but a compelling medium for storytelling that speaks directly to B2B decision-makers who need valuable content.
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Resonating Across Cultures
Partner Content September 12, 2024Radio, across its myriad of formats and genres, uniquely delivers content that reflects the beliefs and values of its listeners while facilitating a sense of belonging. Here's why radio can play such a critical role in reaching a diverse range of consumer segments.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Podcast Tips & Tricks for International Podcast Day
Pulse September 2, 2024September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you’ll need to the editing process to marketing and monetizing your production.
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Connecting with Female Audiences Through Podcasts
Event Recaps July 17, 2024Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024In this video, Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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