Google's Day of Reckoning Won't Fix Ad Tech's Future | Leading Edge | Industry Insights | All MKC Content | ANA

Google's Day of Reckoning Won't Fix Ad Tech's Future

As we enter week three of the DOJ’s antitrust trial against Google’s ad tech practices, I’m hopeful that this is the turning point our industry has been waiting for. Because, like many of you, I’ve had a front-row seat to Google's rise to dominance over the last couple of decades. And it hasn’t been pretty.