Navigating the Complicated Relationship Between Social Media Users, Platforms, and Marketers | Leading Edge | Industry Insights | All MKC Content | ANA

Navigating the Complicated Relationship Between Social Media Users, Platforms, and Marketers

People reducing their social media usage is the most recent trend in the ongoing complex – and often convoluted – relationship between social media users, platforms and marketers. Yet the majority of those on social media aren’t deactivating their accounts or deleting them entirely, they’re just starting to use social media differently.