A CMO’s Guide to Unlocking the Potential of Human-Centered AI | Leading Edge | Industry Insights | All MKC Content | ANA

A CMO’s Guide to Unlocking the Potential of Human-Centered AI

Creating better experiences for consumers requires a human touch and an AI boost

As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.