Unpacking Personalization: Martech and Data Insights for SMBs | Budgeting Brilliance | Industry Insights | All MKC Content | ANA

Unpacking Personalization: Martech and Data Insights for SMBs

As the impending demise of third-party cookies looms, marketers, particularly those in small-to-medium sized businesses (SMBs), are pivoting towards new data strategies. SMBs stand poised to leverage emerging technologies to meet consumers’ expectations, foster meaningful connections, and thrive in an ever-evolving market.