Women’s Sports Can Launch the Next Era in CTV Advertising | Leading Edge | Industry Insights | All MKC Content | ANA

Women’s Sports Can Launch the Next Era in CTV Advertising

Despite the countless memorable moments provided by highly entertaining Super Bowl ads over the years, I am still most affected by the poignant messaging of P&G’s “Like a Girl" commercial. The video effectively exposed a gender stereotype, while inspiring girls everywhere to be proud of themselves and fight for women’s equality in sports.