How to Weed Out Made-For-Advertising (MFA) Inventory | Leading Edge | Industry Insights | All MKC Content | ANA

How to Weed Out Made-For-Advertising (MFA) Inventory

Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.