The Best Way to Fight CTV Fraud: Ditch View Through Measurement | Industry Insights | All MKC Content | ANA

The Best Way to Fight CTV Fraud: Ditch View Through Measurement

Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.