5 Dealership Marketing Strategies to Reach Online Car Shoppers | Leading Edge | Industry Insights | All MKC Content | ANA

5 Dealership Marketing Strategies to Reach Online Car Shoppers

The ways consumers research, choose, and purchase vehicles continue to evolve and shift dramatically. Today, 95 percent of vehicle buyers use online channels as a source of information. In fact, twice as many start their research online versus visiting a dealer.